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How the TikTok Algorithm Increases Reach

Tilda Publishing



TikTok is a discovery-based platform.
Even new accounts can go viral if their content holds attention.




Key TikTok Ranking Factors

TikTok evaluates videos based on:
  • average watch time
  • completion rate
  • replays
  • likes
  • comments
  • shares
  • saves

What Matters Most on TikTok

Watch time and retention
The longer viewers stay, the stronger the signal.

Replays
Looped videos increase distribution significantly.
How TikTok Tests Your Content

  1. Video is shown to a small audience
  2. Performance is measured
  3. If metrics are strong, distribution scales
  4. Videos can resurface days or weeks later
That’s why old videos can suddenly gain traction.
How to Increase TikTok Reach Safely

Proven strategies:
  • engagement in the first hours
  • encouraging comments
  • interaction with similar creators
  • engagement groups
❌ Buying fake views or likes harms account performance.
Power Engagement for TikTok Growth

Power Engagement helps:
  • accelerate early engagement,
  • improve retention signals,
  • increase the chance of reaching For You pages.
All interactions are real and organic.
Conclusion
TikTok rewards content that keeps users watching.
Engagement drives reach, reach drives growth.
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Tilda